Compagnia Del Colore, can you briefly illustrate the reality of this company?
COMPAGNIA DEL COLORE belongs to a private group, which is recognized both in Italy and abroad as one of the trichological companies in the forefront of both productive capacity and marketing and scientific research. We offer a coloration including 177 colors, 52 of which are Ammonia Free, and 5 lines of products created to satisfy every kind of demand.
Compagnia Del Colore: What is your corporate philosophy?
According to our philosophy, the hairstylist and final customer are both the center of our attention in terms of development of products, contents and services. With this in mind, we constantly carry out research to find new ingredients and components that will allow obtaining the best aesthetic result in the least possible time while highly respecting the hair, scalp and environment.
What sets your production apart from all other competitors in the market?
The features that noticeably differentiate the quality of our production from usual standards are various. We, in fact, follow a Certified Production Protocol that implies constant controls and maximum guarantee. We use the most advanced machinery and create innovative formulas employing hi-tech raw materials, uniquely qualitative and efficacious ingredients and natural active principles that protect the scalp and hair while guaranteeing brightness and duration.
Image and communication are a key aspect for a company that is involved in beauty. What at your programs towards this?
It is true, the image and communication duo is essential for us. To this regard, we constantly work to give our brand a strong connotation by continuously expanding our range of products and offering a program rich in technical and stylistic education thanks to our participation in national and international events.
What value do innovation and research have for you?
Innovation and research are two absolutely fundamental and complementary features. In our field, they are essential if one wants to offer an avant-garde product coupled with an exclusive service.
In conclusion, identify your product with a few adjectives.
Innovate, appealing, dynamic and with a great quality-to-price ratio.
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